Buzz or Press Archives

Coolest Australian company growing globally

Posted by David Greiner on September 29, 2008 2:53 PM

A couple of weeks back I mentioned that we'd been named finalists for the Australian Cool Company awards. At a glitzy ceremony at PricewaterhouseCoopers HQ in Melbourne on Thursday night we were honored to take out the award for their global growth category.

When you consider these awards cover all industries across the entire country, that's very humbling stuff.

As I mentioned when accepting the award, you can't be a cool company without a cool team behind you, so a big shout out to the Freshview team for making this happen. As well as our team, the judges were also impressed by some of the great companies like Apple, Facebook and Twitter using our software for their email marketing. Maybe we earned some cool points by association.

The prize itself was an awesome black 5'11'' swallow tail surfboard, which we'll be hanging proudly in the office. There are a few surfers in the Freshview team, so we might need to bolt it on so it doesn't go missing.

Congrats should also go to our clever friends (and customers) over at RedBubble for taking out two other awards on the night. Great stuff guys!

8 comments so far

How cool is that!

Posted by David Greiner on September 11, 2008 3:47 PM

Every country has their awards to aspire to. Whether it's the Inc 500, the Deloitte Fast 50 or the Golden Raspberry. One particular award I've admired since it launched a couple of years back is the Australian Cool Company award.

Presented by PricewaterhouseCoopers and Australian Anthill magazine (a favourite around the Freshview office) the awards focus on rewarding that hard to define concept of "cool". Here's their take on what that means...

Cool Companies manage to stay one step ahead of the rest. They breed leaders who are rule-makers and rule-breakers. They are organisations that aspire to be admired. They are trend-setters in attitude and action. Quite simply, they are cool.

Who wouldn't want to be described like that! On a whim, I entered Freshview a couple of months back, then forgot all about it. A few days ago I got an email thanking me for entering, and link to check out the 24 finalists for the 2008 award. Amazingly, Freshview has been nominated in not one, but two categories - online business, and global growth.

While most of our work is focused on markets overseas, it's awesome to see all the hard work our team has been putting in these past few years being recognised locally. Even if we don't take the award itself out, just knowing we're considered one of the 20 coolest companies in the country is good cool enough for me. The awards are announced September 25 at a ceremony in Melbourne. Wish us luck!

4 comments so far

Computerworld says Freshview is worth watching

Posted by Mathew Patterson on February 19, 2008 11:32 AM

A great piece of recognition for Freshview in a recent article by Len Rust for Computerworld called "Aussies worth watching".

It's awesome to be noted as an Australian success story, but we've still got plenty of work to be getting on with, so there's hopefully more success to come. If you want to be a part of that, don't forget that we're looking to expand our team.

There's plenty of room around the lunch table for the right people, so if that's you or someone you know, get in touch.

3 comments so far

Silicon Beach (and Freshview) gets another plug

Posted by David Greiner on November 13, 2007 5:23 PM

We just came across a nice mention of Freshview in the IT Innovations section of the Australian Financial Review today. Unfortunately, we can't send you to the article because it's behind a paywall, but there was one quote in particular I wanted to mention.

...the boom in internet companies and the growth of Sydney's Silicon Beach in Cronulla are being driven by changes in the internet itself.

For those of you not familiar with Sydney geography, Cronulla is a small coastal suburb of Sydney where I live and is a few short minutes from the Freshview office. The fact that the largest financial publication in the country just labelled this area as Silicon Beach is a great moment for the Cronulla tech community, but I'm afraid we might be getting a little ahead of ourselves.

You see, I don't know of any other web-based software companies in Cronulla. Heck, none of the other company's in our building even know what it is that we actually do. I've tried to explain it, trust me. Of course, if you expand Silicon Beach to refer to Sydney in general, maybe you're getting somewhere. After just coming back from a week in Silicon Valley myself (and experiencing my first earthquake), I think I'll stick to the beach version any day.

One quick correction from the article itself. We charge 1 cent per email, not 5 cents. Also the total cost for the WWF-Australia campaign would be $55, not $555.

4 comments so far

The future of email - an interview with SitePoint

Posted by David Greiner on October 4, 2007 5:17 PM

Last Thursday and Friday, half of the Freshview team headed into Web Directions South for 2 days of web design inspiration. I was lucky enough to be invited to speak last year (check out the podcast here), and this year we went for a different approach by becoming exhibitors at the inaugural Web Directions expo.

We'd been meaning to do the trade show things for a while now, and the whole thing came together really well. I spoke to loads of current customers and met loads of new ones. You can check out a more detailed write up as well as some pictures from the day on the Campaign Monitor blog.

I was also lucky enough to catch up with Matt Magain from SitePoint - an awesome Australia-based resource for all things web design. Matt cornered me when we finally had some quiet time to ask all about Freshview, HTML email standards, the future of spam and plenty more. You can check out the full interview here.

0 comments so far

Freshly hatched interview

Posted by Mathew Patterson on September 6, 2007 2:05 PM

Although just a few months old, the weekly entrepreneurial interview site Hatch That has already featured some fascinating chats covering a variety of industries, including a good one from Jason Calacanis.

This week, Freshview founder Dave Greiner is featured on the site. In the interview Dave covers a little of the history behind Freshview, as well as his inspirations and even some advice for new entrepreneurs. It's worth visiting, if only to check out Dave wearing a suit, a very rare occurence in the Freshview office!

Hop over and read Hatch That's interview with Dave.

1 comments so far

The new hotness?

Posted by Mathew Patterson on August 9, 2007 1:37 PM

We may not be the new hotness, but we are at least considered Hot Innovators in today's Smart Company profile. Smart Company is "Australia’s online magazine for entrepreneurs & SMEs", a great collection of articles and resources that is well worth checking out.

Dave spoke with Emily Ross about how Freshview got started, our approach to business and a little about our immediate plans for the business. The article turned out really well, thanks to Emily for doing a good job of comprehending and explaining the nerdy bits for the Smart Company audience.

Read the full article.

0 comments so far

Freshview profiled in The Sydney Morning Herald

Posted by David Greiner on May 15, 2007 2:04 PM

While it's not exactly front page material, Freshview received a great mention in the Business section of today's Sydney Morning Herald. The full page article discussed the uptake of Web 2.0 technologies in corporate Australia, using Freshview as an example of successfully creating a great community around our products. Here's a nice snippet...

Adopting the web 2.0 ethos has paid benefits for Freshview, a company that employs only five people and spends next to nothing on marketing. Co-founder David Greiner says the company has created a very active community, allowing it to sign up 25,000 registered customers including Apple and eBay.

A big hat tip to Campaign Monitor customer Grant Young for the kind words he had to say about our software, not to mention the massive photo he managed to sneak in. Grant had this to say about the Campaign Monitor blog and design gallery...

"Their blog has been fantastic - particularly for us when we were redeveloping our newsletter," Mr Young says. "The blog has a gallery that promotes their customers' emails, and it was a really rich way for us to get an idea about what other people were doing and how they were doing it."

You can check out the full article on the Herald site.

6 comments so far

Freshview and Silicon Beach

Posted by David Greiner on January 23, 2007 4:25 PM

It's not every day you make the cover of the country's most prestigious financial publication, in a wetsuit no less, but that's exactly what happened to Ben and I today.

The story highlights Australia's new wave of internet companies making a place for themselves online. We've always maintained a focus on creating an enjoyable yet productive work environment, and I think the "Silicon Beach" moniker fits nicely. On top of Freshview, the article also highlights other great Aussie companies like Atlassian, Tangler and Quotify.

A huge thanks goes to Josh Gliddon from the Financial Review for putting the article together, as well as Mark Jones and Mike Cannon-Brookes for making the initial introductions. Thanks also to Lachlan Hardy for throwing a couple of shots of the story on Flickr.

8 comments so far

Young exporters of the year!

Posted by David Greiner on October 23, 2006 10:55 AM

In a flashy ceremony at Sydney Town Hall on Thursday night, we were honored to be named the NSW Young Exporters of the Year. At 27 and 28, we figured we were starting to get old in the industry, so it's nice to have the young label back. Here's the skinny on the award itself:

For outstanding export achievement by individuals aged thirty five years or under, in any industry sector, for the export of goods or services.

It almost feels like we're cheating considering we're pushing one's and zero's though a pipe instead of actually shipping a tangible product overseas, but hey, we'll take what we can get. It's definitely great to have the hard work we've been putting in the last few years recognized locally.

6 comments so far